COURSE OVERVIEW

All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Participants will come away from the course energised and prepared to write their business plan.

KEY SUBJECT AREAS

• What is a business plan for?
• A general business plan framework.
• Identifying your audience.
• Gathering and analysing information.
• Defining your company.
• Getting to work.
• Creating a marketing strategy.
• Creating the sales plan.
• Developing financial projections.
• Putting it all together.

LEARNING OUTCOMES

• Research and analyse the individual components needed for a business plan
• Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
• Explain the purpose and future of your business in easy to understand terms
• Use accounting terms to describe the future for their business
• Describe their marketing, sales, and planning strategies.