COURSE OVERVIEW

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. Participants on this workshop will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

KEY SUBJECT AREAS

• Defining marketing.
• Recognising trends.
• Doing market research.
• Strategies for success.
• Mission statements.
• Brochures.
• Trade shows.
• Developing a marketing plan.
• Increasing business.
• Saying no to new business.
• Advertising myths.
• Networking tips

LEARNING OUTCOMES

After this workshop, participants will be able to:
• Recognise what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get their name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use their time rather than their money to market their company effectively.
• Understand how to perform a SWOT analysis.